Promote Your Certification
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      2. Safe to Trade
      3. Promote Your Certification

      The Marketing Pack

      Safe to Trade provides access to a comprehensive marketing pack to support the promotion of the Safe to Trade to customers and workers.

      The marketing pack is issued when the food business achieves certification and the pack includes: a printed certificate and window sticker, plus various digital assets, including:

      • Digital logo to be added to menus, posters, brochures.
      • Social media collateral.
      • Example press releases.
      • Website, headers, links and avatars.
      • Advertising – add to your advertisements.
      • Receipts – adding the Safe to Trade logo builds trust every visit.

      How to use your marketing pack

      • All Safe to Trade logos must be used in accordance with the brand guidelines, available on the Safe to Trade website.
      • Stickers and/or certificates shall not be replicated or copied.
      • Any promotional material featuring Safe to Trade created by businesses must be submitted to Safe to Trade for approval, prior to use.
      • Any FBO that is removed from the public register shall not use or display certificates or stickers or use the Safe to Trade logo on any material or documentation.
      • All branded materials remain the property of Safe to Trade and must be surrendered in the event of resignation or removal from the programme.

      The certificate will be valid for one year and three months from the date of the audit.